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Guerrilla Marketing Warfare Strategies

Businesses with small budgets and big goals find guerrilla marketing tactics give them a way to compete with larger companies. The idea behind guerrilla marketing strategies is that smart, creative tactics can increase sales without putting lots of money behind ineffective marketing campaigns. The term “guerrilla marketing” was formally developed by Jan Conrad Levinson, a marketing expert who described the tactics as an alternative to traditional advertising methods.

Social Media

One of the most powerful guerrilla marketing strategies available today focuses on the effective use of online social media tools. Social networking tools range from writing a blog that focuses on your products and services to providing engaging content and interaction on Facebook and Twitter. Persuading readers to share the information with their friends, families and business associates is the goal of a social media campaign. No matter what social networking tactic you choose, providing posts and entries helps convince the buyer that you offer the solution to his problem and encourages him to share the information with other like-minded people.

Entertailing

Providing an entertaining retail experience is a guerilla marketing concept known as “entertailing.” For brick and mortar shops, entertailing helps customers learn about your offerings while engaging as many of the five senses as possible. These strategies help make the store stimulating and exciting so your customers want to come. They also start telling others about their experience so you generate more traffic. Online retailers that want to engage in entertailing find chat rooms, forums and virtual reality experiences help them create an entertaining website to which prospects keep returning until they’re ready to buy.

Outstanding Customer Service

Another important guerrilla marketing strategy focuses on making the customer service experience so memorable that clients keep coming back while also referring people to you. Providing excellent customer service keeps dissatisfied customers from telling everyone they know about their experience and, in effect, persuading potential customers to stay away. This guerrilla marketing strategy requires constantly training your staff to clearly understand your customer’s problems, needs and preferences. Add in a fast response time and consistent, respectful treatment of all customers, and your customers will start sharing their experience with others who want the same level of service.

Developing a USP

Creating a unique selling proposition, or USP, helps identify what makes your product or service different than you competitors’. Once you know the answer, use that information to inform prospects about what makes your company’s offerings the best choice. Your USP may be based on saving time or money, making people’s lives easier or making them feel better. Intangible benefits such as safety and status may also play a role in your USP. Once you’ve developed a list of facts and benefits for your USP, constantly share this information with customers so they start tuning into your product or service and start telling others about it, too.

About the Author

Nancy Wagner is a marketing strategist and speaker who started writing in 1998. She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. Wagner’s business and marketing articles have appeared in “Home Business Journal,” “Nation’s Business,” “Emerging Business” and “The Mortgage Press,” among others. She holds a B.S. from Eastern Illinois University.

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business is war

As you may suggest that there is no relation with business and war because war is an act of violence or a way of over come your opponent by using strength and weapons. Business is skill and product based and value added relations with consumer whom demands service or value added products. Just deal with the necessities of customer and serve your product by using ads, promotions and so on.

But when you think that you are alone on the market, you are certainly be mistaken. You are not alone and certainly won’t be. Beginning from that point we have competitors. Competitors who are very willing to over come you by everything they have got. So the struggle begins. If there is a competition you must have a strategy to compete. Where there is strategy, the only place that you can learn the rules of engagement by understanding the way of how the wars are fought. Because the basics of competitons are depending on war tactics. War means ambiguity, choices, decisions and timing.

Business is a kind of a war that is fought without blood. The Strategy teaches you how to understand and solve a problem by using minumum amount of source and time. As Sun Tzu suggested,”war is a matter of life and death”. The best way of winning a war is not to fight at all. The numbers are nothing, the quality and the way of understanding the situation is all that matters.

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