Marketing warfare strategies are a type of strategies, used in business and marketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to the territory which is being fought over. It is argued that, in mature, low-growth markets, and when real GDP growth is negative or low, business operates as a zero-sum game. One person’s gain is possible only at another person’s expense. Success depends on battling competitors for market share.
strategy
business is war
As you may suggest that there is no relation with business and war because war is an act of violence or a way of over come your opponent by using strength and weapons. Business is skill and product based and value added relations with consumer whom demands service or value added products. Just deal with the necessities of customer and serve your product by using ads, promotions and so on.
But when you think that you are alone on the market, you are certainly be mistaken. You are not alone and certainly won’t be. Beginning from that point we have competitors. Competitors who are very willing to over come you by everything they have got. So the struggle begins. If there is a competition you must have a strategy to compete. Where there is strategy, the only place that you can learn the rules of engagement by understanding the way of how the wars are fought. Because the basics of competitons are depending on war tactics. War means ambiguity, choices, decisions and timing.
Business is a kind of a war that is fought without blood. The Strategy teaches you how to understand and solve a problem by using minumum amount of source and time. As Sun Tzu suggested,”war is a matter of life and death”. The best way of winning a war is not to fight at all. The numbers are nothing, the quality and the way of understanding the situation is all that matters.
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strategy and business 